Web-Marketing & Revenue Experts for Independent Hotels.

Skyrocket Your Bookings by bringing Marketing & Revenue together.

Helping independent hoteliers boost revenue and get more (direct) bookings by combining marketing, revenue and psychological frameworks to instantly raise the perceived value of your hotel in the mind of your customers.

Before anything, why not join the new DYB Community on Facebook,  a new group of passionate Hotel Professionals talking about Marketing, Revenue and Distribution.
facebook group Marketing meets Revenue Click here to request to join!

Make It Matter

Helping people fall in love with your hotel.

100+ different strategies, but only 1 will lead you to the results you need. Let's find it out together.

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Who Am I

I am Alessandro Crotti and I am a Web Marketing & Revenue Expert for Independent Hotels. This is the only thing I have been doing for about 18 years now.

Direct Your Bookings is not just an agency, but a group of Hotel Industry Experts and Freelance Professionals passionate about Web Marketing, Branding, Revenue and Distribution.

Each of us with the same unique goal: boost the online performance of your hotel.

Marketing & Revenue for hotels to Hire

Facing the Challenges

Marketing & Revenue to Hire

Full-time marketing support without the overhead, hitting the ground running as an extension of your team.

Breakthrough to Excellence

Why Direct Your Bookings?

Web-agencies are usually good at selling you what they're good at, not what you need. Find out why!

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Getting You Prepared for What Comes Next

The Tools & Services You Need

Build your Digital Landscape & Strengthen Your Online Presence

Google Ads and Facebook Ads for Independent Hotels

Different content for different customers

Learn the skills to generate leads, boost your revenue and get more direct bookings

Audits and Analysis

Online Presence and Performance

Hotel Brand Positioning

Position your hotel brand in the mind of your prospects

Interactive Hotel ChatBot

Marketing automation through the highest-converting channel in post pandemic times

Advanced Data-Driven Revenue & Marketing.

Attribute-based Booking Engine & Selling system


Alessandro has some of the most creative ideas I have seen. He offers a full range of experience in the hospitality industry with a constant hunger for innovations. It was always fun to work with him as he pushes people to break the mold constantly. I highly recommend Alessandro for his expert knowledge and his willingness to assist whenever needed, no matter how many questions you ask.

Julia Schliemann, The Madison Hotel Hamburg
Julia Schliemann, Director of Sales & Marketing - The Madison Hotel Hamburg

This is THE go-to guy! Alessandro gave me step-by-step guidance on how to boost our direct bookings and the result is a 2-digit conversion rate, simply fantastic. Thank you for the great support, can't wait to see what has yet to come.

Brent Hinton, ACME Hotel Company
Brent Hinton, Director of Sales & Marketing - ACME Hotel Company

Alessandro has done a superb job helping us in our direct booking strategy. He is extraordinarily collaborative and brings an enormous amount of ideas and suggestions to the table. With RevANALYTICS we managed to double our conversion rate and direct revenue in less than 2 months.

Sergey Babochkin, Director of E-Commerce - The Metropol Hotel Moscow

E-Books, PDFs, Reports & Case Studies. Everything you want to know about Hotellerie & Digital.

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    Who I Work With

    Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.


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    How to make the competition irrelevant - Blue Ocean Strategy for Hotels