Skyrocket Your Bookings by bringing Marketing & Revenue together.
Helping independent hoteliers boost revenue and get more (direct) bookings by combining marketing, revenue and psychological frameworks to instantly raise the perceived value of your hotel in the mind of your customers.
Before anything, why not join the new DYB Community on Facebook, a new group of passionate Hotel Professionals talking about Marketing, Revenue and Distribution.
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Make It Matter
Helping people fall in love with your hotel.
100+ different strategies, but only 1 will lead you to the results you need. Let's find it out together.
Your true Story.
Your true Identity.
Your true North.
Who Am I
I am Alessandro Crotti and I am a Web Marketing & Revenue Expert for Independent Hotels. This is the only thing I have been doing for about 18 years now.
Direct Your Bookings is not just an agency, but a group of Hotel Industry Experts and Freelance Professionals passionate about Web Marketing, Branding, Revenue and Distribution.
Each of us with the same unique goal: boost the online performance of your hotel.
Facing the Challenges
Marketing & Revenue to Hire
Full-time marketing support without the overhead, hitting the ground running as an extension of your team.
Breakthrough to Excellence
Why Direct Your Bookings?
Web-agencies are usually good at selling you what they're good at, not what you need. Find out why!
Getting You Prepared for What Comes Next
The Tools & Services You Need
Testimonials
Alessandro has some of the most creative ideas I have seen. He offers a full range of experience in the hospitality industry with a constant hunger for innovations. It was always fun to work with him as he pushes people to break the mold constantly. I highly recommend Alessandro for his expert knowledge and his willingness to assist whenever needed, no matter how many questions you ask.
This is THE go-to guy! Alessandro gave me step-by-step guidance on how to boost our direct bookings and the result is a 2-digit conversion rate, simply fantastic. Thank you for the great support, can't wait to see what has yet to come.
Alessandro has done a superb job helping us in our direct booking strategy. He is extraordinarily collaborative and brings an enormous amount of ideas and suggestions to the table. With RevANALYTICS we managed to double our conversion rate and direct revenue in less than 2 months.
E-Books, PDFs, Reports & Case Studies. Everything you want to know about Hotellerie & Digital.
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Our Blogging Awesome News
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Where are all These Guests who Supposedly Prefer Humanless Hotel Experiences?
Original post from HospitalitNet. Author: Doug Kennedy. For probably a decade now, I have almost daily been reading articles and blog posts about how today’s hotel
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An Introduction to SEO for Hotels.
Disclaimer: I've written the following post for the blog of HotelChamp. For quite some years now, SEO - Search Engine Optimization - has carried around the
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5 Tips to Increase Your Hotel Website Traffic
Disclaimer: I've written the following post for the blog of HotelChamp. If you’re a hotelier, how would you not be interested in hearing how to drive
Latest Video Posts
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Too Many Pricing Options: the Paradox of Choice in Hospitality.
When it comes to choosing among several options like a long list of hotel rooms and rates, each with its own pricing point, conditions and
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The Hotel Website Series: #1 Copywriting
Having a great website is critical for the success of any hotel. But what is that makes a hotel website… a great website? When we don’t
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Google Ads for Hotels: Case Study
[FROM LOSING TO GENERATING REVENUE] I've chosen this specific case study because: it's the most recent in post-pandemic times; it's not too complex; even though it
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