The Global #1 Direct-Booking Coaching Program for Independent Hotels.

Who I Work With

“Human after all.”

Technology Made Easy

In over 15 years I’ve seen so many hoteliers investing in (expensive) tools, without getting any results.
But I’ve never seen a hotel with a defined strategy fail.

A successful strategy requires one thing only: that you place your Guests at the very center of it.

And that’s what my team and I at DYB are here for: to use all possible technologies that support the goal of satisfying the needs and desires of the only one who owns your destiny: your Guest.

We love commitment, we love numbers, we love data. We love technologies.

Most importantly, we love successful strategies that help you boost your sales, (direct) bookings and lower your costs.

Hotel digital markeitng

You are a Hotelier, so am I.

Night Auditor, Shift Leader, Web & Revenue Manager, Hotel Manager. I went through all this over a period of 7 years. Passionate, no wait, obsessed with Hotel Distribution, Revenue and Marketing, to such a point that in 2010 I decided to shift from working in Hotels, to working for Hotels, supporting them in my main fields of expertise.

International Experience

A life in Hospitality, I’ve gained international experience working for big brands across the globe.

In DYB we have an Analytical and Full-funnel approach based on the ADOC Method, that teaches you how to:

The ADOC Method


Captivate latent demand and start engaging with prospects when they are dreaming about their next vacation.


Giving, before getting. Let your prospects perceive why Your Hotel is different and unique.


Prevent the OTAs from undercutting your rates and stealing bookings from your direct channel.


Using data to understand your prospects' behaviour and convert them into Bookers.

What I Can Do For You.

Facebook & Google Advertising
Facebook & Google Advertising
Distribution Audit and Consulting
Distribution Audit and Consulting
Digital Strategy
coaching and training
Training and Coaching
Online Courses
Online Courses
Hotel consulting


Alessandro has some of the most creative ideas I have seen. He offers a full range of experience in the hospitality industry with a constant hunger for innovations. It was always fun to work with him as he pushes people to break the mold constantly. I highly recommend Alessandro for his expert knowledge and his willingness to assist whenever needed, no matter how many questions you ask.

Julia Schliemann, The Madison Hotel Hamburg
Julia Schliemann, Director of Sales & Marketing - The Madison Hotel Hamburg

This is THE go-to guy! Alessandro gave me step-by-step guidance on how to boost our direct bookings and the result is a 2-digit conversion rate, simply fantastic. Thank you for the great support, can't wait to see what has yet to come.

Brent Hinton, ACME Hotel Company
Brent Hinton, Director of Sales & Marketing - ACME Hotel Company

Alessandro has done a superb job helping us in our direct booking strategy. He is extraordinarily collaborative and brings an enormous amount of ideas and suggestions to the table. With RevANALYTICS we managed to double our conversion rate and direct revenue in less than 2 months.

Sergey Babochkin, Director of E-Commerce - The Metropol Hotel Moscow

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