Hotel Marketing Made Memorable.
Stop fighting the super power of the OTAs and start using it to your advantage.
Different Seasonalities = Different Needs = Different Goals = Different Strategies = MICRO Strategies.
Your occupancy, revenue, RevPAR and ADR in August are different from November.
Demand and supply constantly change, so why should you adopt a one-size-fits-all hotel marketing strategy?
At Direct Your Bookings we are the first hotel web-marketing agency adopting what we called a Single-Goal-Micro-Strategy method (SGMS). Because no matter where your hotel is located, your needs and goals change in time, and so should your marketing strategy.
We have our values, and so have you. Don’t settle for anything less than a team who shares your commitment to excellence.
From Night Auditor to Resident Manager. From Revenue & Distribution to Marketing. From working IN to working FOR Hotels.
My name is Alessandro Crotti, 20 years in Hospitality, helping Independent Hoteliers boost their online presence, drive more revenue and direct bookings.
Welcome to Direct Your Bookings – not just an agency, but a Hospitality Center of Expertise in which Hotel Industry Experts and Freelance Professionals join forces to help you reach your goals in the digital world.
We analyze the data define the current status quo
We study your positioning and your competition’s
We determine the goals (macro & micro)
We set and implement the strategy
Assess, adjust, repeat.
Full-time marketing support without the overhead, hitting the ground running as an extension of your team.
Web-agencies are usually good at selling you what they’re good at, not what you need. Find out why!
Build your Digital Landscape & Strengthen Your Online Presence
Google Ads and Facebook Ads for Independent Hotels
Different content for different customers
Learn the skills to generate leads, boost your revenue and get more direct bookings
Online Presence and Performance
Position your hotel brand in the mind of your prospects
Marketing automation through the highest-converting channel in post pandemic times
Advanced Data-Driven Revenue & Marketing
A typical Google Analytics 4 report offers a useful overview of performance over a specified period. However, to evaluate whether performance is
Understanding User Engagement on Your Hotel Website Before assessing user engagement on your hotel website, it’s critical to ensure they can access
One key performance indicator that has traditionally been used to gauge website effectiveness is the Bounce Rate, a metric which calculates the
Happily serving the Hotel Industry from Everywhere.
