OTAs With No CTAs & Persuasive Messages: How Would They Look Like?

This is a little game I just played. But the results made me smile a bit. Essentially, I wanted to see how a typical OTA site would look like, if any call-to-actions, sense-of-urgency, sense-of-scarcity and persuasive messages were banned. For my little game, I chose Booking as my lab-rat 🙂 2 main things that deserve […]