Google is to OTAs as OTAs are to Hotels.

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If we think about it, it all makes sense: ✅Google enters the hotel-distribution game ✅OTAs start freaking out and whilst they were fighting each other until the day before, now they all jointly point their finger to Google as their main competitor. ✅Q3 2019, some more some less, but all OTAs report poor performance: Google […]

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Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.

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Blue ocean strategy for hotels - ebook