Rooms & Rates: The Less, The Better.

Hotel Revenue Analytics

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of -marketing to everyone to market to no one-.

Hotel-Blue-Ocean-Strategy-Canvas

Blue Ocean Strategy Canvas

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Hotel-Blue-Ocean-Strategy-Canvas

Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.

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Chasing Direct Bookings

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Blue ocean strategy for hotels - ebook