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Fall in Love with your Guests again.

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I must admit: I was a bit scared. BTO 2020, Florence, Italy. As part of my speech, I brought a couple of case studies to showcase how combining data in a way that could be beneficial for the direct booking strategy of any hotel. For the first time though, I wanted to try something new. […]

Retargeting for Hotels (Part #1): The Most Powerful Marketing Weapon.

Retargeting is the most powerful marketing weapon you can put your hands on for driving more revenue and more direct bookings for your hotel. Though, less than 15% of hotels do that. I and I know that, because I’ve run a specific test myself that confirmed these numbers. Think about it: 70% of users who […]

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Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.

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How to make the competition irrelevant - Blue Ocean Strategy for Hotels