Sharing the scene with one of my favourite Revenue Manager experts, Silvia Cantarella, Founder of Revenue Acrobats. A great talk and episode from Trevor Grant and Revenue Hub.
A website visitor made a booking search for 3 nights, then bounced (left the site). Goal number 1: we want that prospect to finalise the booking, right? Especially because a 3-night search may be quite 'juicy'. Goal number 2: we want that prospect
As you know, retargeting means of marketing to people who have already interacted with us, meaning they have already visited our website or have interacted with our Facebook page or Instagram page. To do so, technically speaking Facebook needs a so-called