Retargeting for Hotels (Part #2): Bye-Bye OTAs.

A website visitor made a booking search for 3 nights, then bounced (left the site). Goal number 1: we want that prospect to finalise the booking, right? Especially because a 3-night search may be quite ‘juicy’. Goal number 2: we want that prospect to finalise the (direct) booking through our site/booking engine, right? But how? […]

Retargeting for Hotels (Part #2): Bye-Bye OTAs.

So now you know it: retargeting means of marketing to people who have already interacted with us, meaning they have already visited our website or have interacted with our Facebook or Instagram page. To do so, technically speaking Facebook needs a so-called Facebook pixel, which is nothing but a piece of code that needs to […]