Data-Driven Marketing for Hotels: The Myth of Bounce Rate.
βοΈ The Myth of Bounce Rate. How do you assess whether your prospects and guests find your website appealing? Most times we believe in the equation: ππ°πΈ ππ°πΆπ―π€π¦ ππ’π΅π¦ = ππ°π°π₯ πΈπ¦π£π΄πͺπ΅π¦ π’π±π±π¦π’π and obviously ππͺπ¨π© ππ°πΆπ―π€π¦ ππ’π΅π¦ = ππ°πΈ π²πΆπ’ππͺπ΅πΊ πΈπ¦π£π΄πͺπ΅π¦ Is it really true? In this video we talk about what BR actually […]
