Too many products? Delete. Or change their attributes.

Hotel One, 30+ products, meaning 30 combinations of rooms and rates, for any given search entered by prospects in the booking engine. Hotel Two, almost 50 products, most of which redundant. Hotel Three, 80+ products, making it impossible for the prospects to perceive any given value. Too much, simply too many options we ask customers […]

Too Many Pricing Options: the Paradox of Choice in Hospitality.

When it comes to choosing among several options like a long list of hotel rooms and rates, each with its own pricing point, conditions and inclusions, human psychology plays (again) a big role. The problem is that most times we, hoteliers, do the opposite of what is needed. By far, the Paradox of Choice is […]