3 Hotel KPIs That Drive Revenue (Most Hotels Ignore Them)

… and Why Your Revenue Suffers Because of It RevPAR is up 12% this quarter. Great news, right? Maybe. Or maybe you have no idea why it happened, which means you can’t replicate it. And when it drops next quarter, you won’t know how to fix it. Revenue, RevPAR, ADR, occupancy rates: these tell you […]

Why Hotel Newsletters Get Deleted (And What Actually Works)

I deleted a hotel newsletter this morning without opening it. It wasn’t the first time. I get these emails almost daily, usually from hotels I’ve stayed at before. Which makes it worse, because I’m exactly the person they should be converting. According to Campaign Monitor, the average open rate for hospitality email marketing sits around […]