Revolutionize the booking experience | Part #4

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Have you ever purchased something online where you were presented with multiple options, and only one of them was marked with the tag “Most Popular“?

Whether it was the actual most popular item or not, that’s beyond the point.

This is just one of the countless persuasion techniques that activates a natural and unconscious reaction: our need of social proof.

As human beings, we like to do what others do, we like what others like, we want to be like others are.

But have you noticed that the Most Popular choice is never the cheapest option?

The reason is pretty obvious: the Most Popular choice helps to up-sell what otherwise would be perceived as just another common choice.

So why these principles have never been adopted in the Hotel Industry?

That’s the exact question we’ve been asking ourselves. And since we found no answer in other tools, we’ve created one ourselves.

This and more in today’s video. 👆