Google itself is bringing hotel Marketing and Revenue a lot closer and together.
And the new Google Analytics 4 is the most relevant proof.
Even though in beta, GA4 already overthrows our data collection models and standards.
To which extend? That is up to us to discover. That’s why in the last 2 months I’ve been spending quite some time playing around with the new tool, and every now and then I will be sharing some of the most relevant news about it.
In this week’s video I’m sharing the 11 things you need to know and consider before upgrading to Google Analytics 4 for your hotel.
