Hotel Advertising: Google Ads & Facebook Ads - Direct Your Bookings

Campaigns that make sense always work.

Google Ads or Facebook Ads? Both !

Whilst Google is perfect to show up in front of people who have already been planning or choosing the perfect hotel stay, Facebook let’s you proactively show up in front of their eyes in different stages of the booking funnel.

Learn how this hotel in NY bounced back from Covid-19 and generated + 300% more direct bookings.

The recipe for a successful hotel advertising.

~~Tech~~ Client centric

When you hear someone talking about marketing without mentioning the client, it’s because they are using the technique more than the head. The consequence? A disaster, guaranteed! Yet, this is exactly what happens most of the time.

~~Expensive~~ In-budget

A single dollar spent in advertising with no right strategy is wasted money. A thousand dollars spent with a good strategy is money that will generate more money. Guaranteed.

~~Broad~~ Specific

Who is your target customer? If you say anyone (families, couples, business travellers, mice) then you certainly have a problem that no advertising in the world will ever solve. There’s a HUGE difference between diversification and generalization. You know the saying: Marketing to everyone is marketing to no one. Be specific.

Why invest in Google Ads?

For commercial queries, paid clicks outnumber organic clicks by nearly 2 to 1.

Organic clicks still account for more clicks overall in the search results, but different type of keywords have different values to business.

Sponsored results account for 65% of the clicks on these keywords, compared to 35% for organic results.

Certified Google Partner

How I can Help

Why invest in Facebook Ads?

More than 80% of the hotels globally don’t do Facebook Ads.

This very simple statistic already represents the main reason why, instead, you should run Ads on Facebook to promote your hotel.

However, doing Advertising on Facebook is radically different from Google.

Benefit of Facebook Ads for Your Hotel

Better targeting
Immediate results
More visual
Very high ROAS

Dynamic Ads for Retargeting

Facebook Ads for Hotels: Good and Bad Examples

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Facebook Hotel Ads: Bad Examples

April 1, 2021 No Comments

[FACEBOOK ADS FOR HOTELS: GOOD & BAD EXAMPLES]. Disclaimer: this is NOT a technical video, but rather pure logic. To me this is what happens

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Facebook Hotel Ads: Good Examples

April 15, 2021 No Comments

[GOOD FACEBOOK HOTEL ADS] After going through some bad examples of Facebook Hotels Ads, this time we will go through some GOOD cases. GOOD,

With the wrong strategy, you spend money. With the right strategy, you invest.

How I can Help

Discover Ads Campaign

I can help, if you let me know you. Tell me your story.