Having a great website is critical for the success of any hotel. But what is that makes a hotel website… a great website?
When we don’t know exactly what to look into, we typically tend to judge based on the surface, the tip of the iceberg.
In other words we judge based on the look&feel and how pleasant or unpleasant the design seems to be.
Whilst there is certainly way more to that under the surface, there is no big science behind a great hotel website and the most important things do NOT require any specific technical knowledge.
And you MUST know these important aspects, regardless of whether you are a GM, whether you work Sales, Revenue.
Because if you don’t pay attention to these aspects, you are certainly leaving revenue on the table, that someone else, aka your competitors or the OTAs, will be collecting in your place.
In this first video, I’m going to show you the least technical aspect of all and how you can make your message way more compelling in the eyes of your potential customers: COPYWRITING.
