Setting up a Google Analytics account for a hotel takes 5 minutes. It takes though 0 time to completely mess up the data tracked.
The Hotel Industry is the only sector among all businesses whose e-commerce system, aka the booking engine, stands on a different domain.
In Google Analytics, 2 domains means 2 sessions, even though you have the same account installed on both hotel website and booking engine.
And the result is simple and dramatic: useless and misleading data, including the most important KPIs, the ones that any hotelier should use to assess whether hotel’s performance are good or bad, like Sessions, Conversion Rate, etc.
Blue Ocean Strategy Canvas
So make sure you have cross-domain tracking properly set up, it takes 10 seconds to check but it will make your date much more reliable.
