First episode of the series #The Revenuemanager Panel: Out from the crowd. When demand slowly returns, everyone will fight for market share. How can
Influence, the Psychology of Persuasion. There is more value in this $10-book than in any Marketing course, webinar, seminar, whatever-inar you might have taken in
RevPAW, officially and as we all know, does not exist. Yet for many Hotel Pros this represents the Revenue Management KPI par excellence. Why talking about Guests when ultimately what many hoteliers are interested in is not the Guest, but what is in his wallet?
Straight to the point: Google Analytics 4 is a new tool, not a new version of an existing tool. There are many, many news, compared
When learning by doing, which is what I usually do, especially when it comes to new tools or new versions of existing tools, like in
Marketing, including marketing for hotels, is a lot about testing. Ask Booking for better reference and how much money they invest, or at least used
