Help Your Hotel Become The Only Choice With Memorable Marketing
&amp Smart Intermediation.

Stop fighting the super power of the OTAs and start using it to your advantage.

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No one can fill two needs with one deed.

Are your needs in August the same as in November?

Different Seasonalities = Different Needs = Different Goals = Different Strategies = MICRO Strategies.

If your goal is more bookings, you can’t focus on direct bookings.

If your goal is more direct bookings, you can’t focus on more revenue.

If your goal is more revenue, you can’t focus on better margins.

Are your occupancy, revenue, RevPAR and ADR in August the same as in November?
Demand and supply constantly change, so why should you adopt a one-size-fits-all marketing strategy?

At Direct Your Bookings we are the first hotel web-marketing agency adopting what we called a Single-Goal-Micro-Strategy method (SGMS). Because no matter where your hotel is located, your needs and goals change in time, and so should your marketing strategy.

Here it is on a bumper sticker:

The Value-Force 5 of DYB

What we do

Single-Goal-Micro-Strategy approach (SGMS)

In-depth insightful data

Dynamic hotel advertising

Goal-centric & Value-based strategies

Smart distribution

What others do

One-size-fits-all strategy

Big data

Static hotel advertising

Exposure-based tactics

Disintermediation

The Value-Force 5 of DYB

Here it is on a bumper sticker:

Single-Goal-Micro-Strategy approach (SGMS) over One-size-fits-all strategy

In-depth insightful data over big data

Dynamic over static hotel advertising

Goal-centric & Value-based strategies over exposure-based tactics

Smart distribution over disintermediation

The Value-Force 5 of DYB

Here it is on a bumper sticker:

Single-Goal-Micro-Strategy approach (SGMS) over One-size-fits-all strategy

In-depth insightful data over big data

Dynamic over static hotel advertising

Goal-centric & Value-based strategies over exposure-based tactics

Smart distribution over disintermediation

Who Am I

I am Alessandro Crotti and I am a Web Marketing & Revenue Expert for Independent Hotels. This is the only thing I have been doing for about 19 years now.

Direct Your Bookings is not just an agency, but a group of Hotel Industry Experts and Freelance Professionals passionate about Web Marketing, Branding, Revenue and Distribution.

Each of us with the same unique goal: boost the online performance of your hotel.

Process

Facing the Challenges

Marketing & Revenue to Hire

Full-time marketing support without the overhead, hitting the ground running as an extension of your team.

Breakthrough to Excellence

Why Direct Your Bookings?

Web-agencies are usually good at selling you what they’re good at, not what you need. Find out why!

Getting You Prepared for What Comes Next

The Tools & Services You Need

Revenue-Marketing Strategy

Build your Digital Landscape & Strengthen Your Online Presence

Dynamic Hotel Ads

Google Ads and Facebook Ads for Independent Hotels

Dynamic Tailor-Made Content

Different content for different customers

Academy: Courses & Trainings

Learn the skills to generate leads, boost your revenue and get more direct bookings

Audits and Analysis

Online Presence and Performance

Hotel Brand Positioning

Position your hotel brand in the mind of your prospects

Interactive Hotel ChatBot

Marketing automation through the highest-converting channel in post pandemic times

RevANALYTICS

Advanced Data-Driven Revenue & Marketing

Testimonials

Alessandro has some of the most creative ideas I have seen. He offers a full range of experience in the hospitality industry with a constant hunger for innovations. It was always fun to work with him as he pushes people to break the mold constantly. I highly recommend Alessandro for his expert knowledge and his willingness to assist whenever needed, no matter how many questions you ask.

This is THE go-to guy! Alessandro gave me step-by-step guidance on how to boost our direct bookings and the result is a 2-digit conversion rate, simply fantastic. Thank you for the great support, can't wait to see what has yet to come.

Alessandro has done a superb job helping us in our direct booking strategy. He is extraordinarily collaborative and brings an enormous amount of ideas and suggestions to the table. With RevANALYTICS we managed to double our conversion rate and direct revenue in less than 2 months.