Quite interesting.
Yesterday, I made a search on Google for a resorts in Miami.
I ended up visiting some on Booking.com and Expedia.
Today, Agoda retargets to me based upon the search I made for Miami: weird, because I did NOT visit Agoda during my search.
Apparently, Booking is kindly sharing some info with his little sister Agoda.
Can this cross-retargeting be done?
They don’t even have the same Facebook Pixel ID.
One more interesting thing, Agoda is showing me different hotels from the ones I originally searched on Google.
Fair enough, the OTA’s don’t give a damn thing about selling one specific hotel, as long as they sell.
Investigating further…
![Why More Direct Bookings Can Mean Less Total Revenue [thumbnail]](https://www.directyourbookings.com/wp-content/uploads/2026/01/Why-More-Direct-Bookings-Can-Mean-Less-Total-Revenue-thumbnail.jpg)
