Booking & Agoda To Do Cross-Retargeting On Facebook?

Hotel Distribution

Quite interesting.

Yesterday, I made a search on Google for a resorts in Miami.

I ended up visiting some on Booking.com and Expedia.

Booking Search for Resorts in Miami on Google

Booking Search for Resorts in Miami on Google

Today, Agoda retargets to me based upon the search I made for Miami: weird, because I did NOT visit Agoda during my search.

Agoda Retargets to Me as if I visited their site

Agoda Retargets to Me as if I visited their site

Apparently, Booking is kindly sharing some info with his little sister Agoda.

Can this cross-retargeting be done?

They don’t even have the same Facebook Pixel ID.

One more interesting thing, Agoda is showing me different hotels from the ones I originally searched on Google.

Fair enough, the OTA’s don’t give a damn thing about selling one specific hotel, as long as they sell.

Investigating further…