Expedia & Location: ‘Creative’ Final Price.

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Hotel Distribution

Not the first time I’m showing something like this, nor will it be the last one.

  • Hotel location: Switzerland.
  • Search location: Switzerland, Italy and USA.
  • Channel: Expedia.
  • Local hotel currency: CHF.
  • Search criteria: Arriving October 3rd, 2019, 1 night, 2 adults.

The hotel decided to give better price on its own booking engine, as opposed to EX:

  • Official price on booking engine: CHF 1071.
  • Official price on EX: CHF 1200.

Simple math, since I simulated the search from Italy and the US, let’s convert 1200 CHF respectively in EUR and USD.

Swiss Francs to Euro
Swiss Francs to Euro

 

Swiss Francs to US Dollars
Swiss Francs to US Dollars

These are the values, in EUR and USD, that I should be seeing in my searches from Italy and the US, right?

Wrong, of course.

Expedia Switzerland, CHF
Expedia Switzerland, CHF

 

Expedia Italy, EUR
Expedia Italy, EUR

 

Expedia USA, USD
Expedia USA, USD

 

Needless to say that this hotel doesn’t have any location-based promotion created in the extranet of EX.

Like in Vegas, the House (EX) always wins, eventually 🙂

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Digital Strategy & E-commerce Expert for Independent Hotels.

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