Marketing How OTAs Use Words To Change Your Perspective… To Change Your Perception. Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell Read More » Alessandro Crotti
Marketing Clever Hotel Ideas: The Extra Mile That Makes You “Extra”-Ordinary. If it’s true that: Life is not measured by the number of breaths we take, but by the moments that take our breath away (cit. Read More » Alessandro Crotti
Marketing Stop Dreaming About Success, Work For It. Then Read & Learn. I love reading. And learning. The only ongoing regret is that I wish I could read faster, because I will never be able to read all the books that I would love to read, in my entire life. Read More » Alessandro Crotti
Marketing OTAs With No CTAs & Persuasive Messages: How Would They Look Like? This is a little game I just played. But the results made me smile a bit. Essentially, I wanted to see how a typical OTA Read More » Alessandro Crotti
Marketing Convert Better With UX Writing: Hotel Case Study By Google The more I learn about UX-Writing and Copywriting, the more I fall in love with it. I love it because it works like crazy. It’s Read More » Alessandro Crotti
Marketing 1 Easy and FREE Way To Turn Your Post-Stay Emails Into A Lead-Generating Machine on Facebook I took inspiration from a similar example I recently found and turned it into what I hope is going to be a powerful way to Read More » Alessandro Crotti