There’s a cold war going on between Apple and Facebook, resulting in the recent Apple’s iOS14 affecting the way Facebook delivers its targeting capabilities.
So how do these changes impact the way hotels do advertising on Facebook?
I thought of writing a post, but I found this interesting and complete guide by Kyle Dunn, worth reading.
Click here to go the the article "How the update will affect your hotel’s social advertising"
I’ll soon be shooting a video on what exactly you should do in your Facebook Business Manager to adapt to this new scenario.
Enjoy the reading.
