Marketing Tool for Hotels: Driving Traffic Back to Your Site

Hoteliers often share engaging content about local attractions, events, and tips to attract potential guests.

However, there’s a common challenge: when you direct potential guests to external sources, you risk losing their attention and potentially their booking.

But what if you manage to lock ’em in, even when you want to share links that don’t belong to you?

This ensures that even when sharing third-party content, the focus eventually returns to your hotel’s website, keeping the booking process front and center.

In this article, we’ll explore how to do just that using a tool called Sniply across various marketing channels.

Let’s dive in.

Brief Introduction to Sniply

Sniply is a marketing tool that allows you to add custom call-to-action (CTA) buttons to any link you share. Instead of simply directing traffic to external content, Sniply helps you keep visitors engaged with your brand by guiding them back to your hotel’s website.

For example, in this article, I’m discussing Sniply, and ideally, I’d like to direct you to their website. I could just place the link here, but that would take you away from my site, reducing the chances of you engaging further with my content, products, and services.

Instead, with Sniply, I can still share their website while keeping you connected to my site by using a custom link, like this: https://ale.tips/sniply-for-hotels.

Here’s what happens visually:

1. Custom URL:
   
2. Custom CTA:
   

The third, less visible effect is the ability to track visitors as if they were on your own site. This allows you to fire all your retargeting pixels and tags (such as Facebook pixel/CAPI and Google Tags), giving you extra power for your retargeting campaigns.

But let’s take this step by step.

How Sniply Works

When you share a link through Sniply, it creates a unique URL that includes a small overlay on the destination page. This overlay features your custom CTA, which can be anything from a button encouraging bookings to a sign-up form for your newsletter. The visitor sees the original content you shared, but with your CTA prominently displayed.

For example, if you share an article about a local event, Sniply allows you to add a button that says, “Book your stay with us during this event,” linking directly to your booking page. This means you can leverage third-party content to drive traffic back to your site, keeping potential guests focused on your hotel.

Sniply integrates seamlessly with various platforms, including social media, email, and even PPC campaigns, making it a versatile tool for maintaining brand engagement across different channels.

This tool is especially valuable for independent hotels, as it provides a way to maintain control over your marketing funnel, even when sharing external content. By using Sniply, you can ensure that your efforts to engage potential guests don’t lead them away from your site, but rather, bring them closer to booking directly with you.

Practical Applications for Hoteliers

Sharing Local Content

One of the most effective ways to use Sniply is by sharing articles about local attractions, events, or restaurants that might interest your potential guests. For instance, if there’s an upcoming festival near your hotel, you can share an article about it and include a Sniply CTA like, “Stay with us during the festival – Book Now!” This approach helps turn third-party content into a gateway back to your booking page.

Social Media Integration

Sniply enhances your hotel social media presence by allowing you to add CTAs to any shared content. For example, when sharing a post about top things to do in your area, you can add a CTA that offers a discount for direct bookings. This not only drives engagement but also keeps the booking process within reach.

Email Marketing

Incorporating Sniply into your email campaigns can also be highly effective. When you send out a newsletter with curated content, such as a list of upcoming local events, you can use Sniply to add CTAs that encourage readers to visit your website for special offers or to book their stay. This keeps your emails not just informative, but also action-oriented.

Collaborating with Influencers

If you work with travel bloggers or influencers who write about your destination, Sniply allows you to amplify their content while still steering traffic back to your site. For instance, when an influencer posts about their stay at your hotel or experiences in the local area, you can share that content with a Sniply link that prompts viewers to check out your hotel or book directly.

Retargeting Campaigns

Sniply can also play a significant role in your retargeting efforts. By including Sniply links in your PPC campaigns or display ads, you can ensure that even when potential guests click on external content, they’re reminded of your hotel and prompted to return to your site. This can be particularly effective for last-minute offers or special promotions aimed at visitors who have already shown interest in your location.

Benefits of Using Sniply for Hotels

Increased Website Traffic

By embedding CTAs in the content you share, Sniply helps funnel more visitors back to your hotel’s website. This is crucial for capturing potential guests who might otherwise get lost in external content.

Higher Conversion Rates

When potential guests are consistently redirected to your booking page or special offers, the likelihood of conversions increases. Sniply ensures that even when sharing third-party content, the end goal remains focused on driving bookings.

Reduced Dependence on OTAs

By effectively driving traffic and bookings through your own channels, Sniply helps reduce your reliance on Online Travel Agencies. This not only lowers commission costs but also gives you more control over your marketing efforts and customer relationships.

Step-by-Step Guide to Implementing Sniply

Setting up Sniply

1. Sign Up and Access the Dashboard: Start by signing up for Sniply and accessing your dashboard. The interface is user-friendly, allowing you to quickly get started with creating Sniply links.
2. Create a Sniply Link: Choose a URL you want to share. Paste it into Sniply’s link generator, where you can customize your CTA. You can select from different CTA types, such as buttons, forms, or text, and then personalize the message to fit your marketing goals.
3. Customize Your CTA: Tailor the look and feel of your CTA to match your brand’s identity. You can adjust the text, colors, and placement of the CTA to ensure it blends seamlessly with the content. You can also set the destination URL for where you want the CTA to lead—typically, this would be your hotel’s booking page or a special offer.

Best Practices for Different Platforms

1. Social Media: When using Sniply on platforms like Facebook or Twitter, ensure your CTAs are short, clear, and action-oriented. Social media users typically scroll quickly, so the CTA needs to catch their attention immediately.
2. Email Marketing: For newsletters, use Sniply to drive engagement by linking to external articles with a compelling CTA that encourages readers to explore your offerings. Sniply links can turn informational emails into opportunities for bookings.
3. Influencer Collaborations: When working with influencers, provide them with Sniply links to share. This way, their audience is directed to your hotel’s site through a trusted third-party source, increasing the likelihood of engagement and conversions.

By following these steps and best practices, you can effectively implement Sniply into your marketing strategy, keeping your hotel at the forefront even when sharing external content.

Conclusion

Sniply offers a simple yet powerful way to keep potential guests engaged with your hotel, even when sharing third-party content. By incorporating custom CTAs into your shared links, you ensure that your marketing efforts always lead back to your booking page or special offers. This not only increases website traffic and conversion rates but also reduces your reliance on OTAs.

Integrating Sniply into your overall hotel marketing strategy can help you maintain control over your audience’s journey, ultimately driving more direct bookings and enhancing your hotel’s online presence.