Revenue
Alessandro Crotti
Sharing the scene with one of my favourite Revenue Manager experts, Silvia Cantarella, Founder of Revenue Acrobats. A great talk and episode from Trevor Grant
You have available rooms, but prospects don’t book, because they can’t. This situation occurs way more often than we usually think. Tracking how many times
What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No-Availability message when, instead, we
In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of -marketing to everyone to market to no one-.
Imagine 2 hotel managers having the following discussion: Our hotel website is super cool, Google Analytics says we have tons of visitors daily, low Bounce
