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Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master,
Interesting idea. You buy a hotel voucher today at the price of $50 which will be worth $100 tomorrow, when you’ll decide to book, as
This is part #2 of the mini-series called “Hotels & Covid-19: What Now, What’s Next, What’s New”. Whilst in the first post the focus was
Last week I’ve been invited by Antonio Maresca, the Italian MAESTRO in the hotel consultancy field, to attend an online session with a bunch of
Have you ever heard someone returning from a holiday and, while still riding the vibe, telling you how beautiful the hotel they had stayed at
Paying for advertising… but the hotel is not available. I just took the screenshot below. It’s a standard retargeting campaign on Facebook. Simply put: I
11 Travel Sites before making the booking. 4 Months from the moment she started looking at options to the reservation. 37 Days spent researching. This
Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell
If it’s true that: Life is not measured by the number of breaths we take, but by the moments that take our breath away (cit.
