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Is it time to outsource Revenue Management?
Following is the summary of a poll that I posted a few days ago on Linkedin. The question was: Is it time to outsource Revenue
February 3, 2021
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Following is the summary of a poll that I posted a few days ago on Linkedin. The question was: Is it time to outsource Revenue
RevPAW, officially and as we all know, does not exist. Yet for many Hotel Pros this represents the Revenue Management KPI par excellence. Why talking about Guests when ultimately what many hoteliers are interested in is not the Guest, but what is in his wallet?
This is a co-written post with Silvia Cantarella, a friend and, more importantly, the one Revenue Expert I would always want to work with. So
Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is
When there is none or very little expressed demand, the only way of doing marketing is by leveraging the unexpressed demand of people who may
In the attempt to make our hotels stand out from the crowd and other distribution channels to get more (direct) bookings, in recent years operators
Straight to the point: Google Analytics 4 is a new tool, not a new version of an existing tool. There are many, many news, compared
When learning by doing, which is what I usually do, especially when it comes to new tools or new versions of existing tools, like in
Marketing, including marketing for hotels, is a lot about testing. Ask Booking for better reference and how much money they invest, or at least used
