Analytics
GA4 for Hotels: Why Micro Conversions Matter
When a user decides to book a room via your hotel website, it might seem like the booking process is happening directly
June 20, 2023
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When a user decides to book a room via your hotel website, it might seem like the booking process is happening directly
A real hotel case study. A Google Ads campaign: on the surface it tells a story, but another truth on a granular level.
Whenever it comes to running paid campaigns on Google or Facebook to promote our hotels, sooner rather than later the main question
Overrated and abused. But never put in practice. That’s what I think about the term personalisation in the context of Hospitality. Because
Meeting guest expectations. Making guest feel at home. Fulfilling guest desires.
If you have been working Hotel Industry long enough you likely know that it is ultimately all about the above statements. And yet, that is not what ultimately generates revenue for your hotel.
On one hand, email marketing is by far the best performing marketing weapon in the hands of any hotel marketing manager (and not
How to Track the Length of Stay in Google Analytics, being in Universal Analytics or Google Analytics 4 (GA4), using Google Tag
Next-level hotel tracking: in this video we are going to see how to track phone clicks, form submissions and phone calls in Google Analytics, using Google Tag Manager. And how we can use these data.
It’s already so difficult to stand out from the competition in the Hotel Industry, that no single hotelier on Earth would think of
