Marketing The Hotel Website Series: #2 First Impact The first few seconds after landing on an hotel website are the most important ones to make an impact. So how can we use Read More » September 28, 2021
Analytics CTR Hotel Website – Booking Engine Before making an online booking, people first make a booking search. The direct goal of a website is not to sell, but to have Read More » September 18, 2021
Distribution Too Many Pricing Options: the Paradox of Choice in Hospitality. When it comes to choosing among several options like a long list of hotel rooms and rates, each with its own pricing point, conditions Read More » September 14, 2021
Marketing The Hotel Website Series: #1 Copywriting Having a great website is critical for the success of any hotel. But what is that makes a hotel website… a great website? When Read More » August 5, 2021
Marketing Google Ads for Hotels: Case Study [FROM LOSING TO GENERATING REVENUE] I’ve chosen this specific case study because: it’s the most recent in post-pandemic times; it’s not too complex; even Read More » June 24, 2021
Marketing 4 Paths To Hotel Revenue From Google Map Pack | Part #3 Part #1 | The 4 Paths To Hotel Revenue From Google Map Pack. Part #2 | The 4 Paths To Hotel Revenue From Read More » May 28, 2021
Marketing 4 Paths To Hotel Revenue From Google Map Pack | Part #2 Part #1 | The 4 Paths To Hotel Revenue From Google Map Pack. Part #3 | The 4 Paths To Hotel Revenue From Read More » May 27, 2021
Marketing 4 Paths To Hotel Revenue From Google Map Pack | Part #1 Part #2 | The 4 Paths To Hotel Revenue From Google Map Pack. Part #3 | The 4 Paths To Hotel Revenue From Google Read More » May 27, 2021