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Everyone in the hotel industry seems to be in favor of Metasearch engines. Or, let’s turn this the other way around: have you
Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. And the difference is that dimensions
How many revenue managers use Google Analytics data as a tool to help them take the right decisions? And what kind of data
SEO or advertising? Influencer marketing or MetaSearch Engines. Or again, a new booking engine as opposed to an Attribute-based selling system, a better
So you are the marketing director or the hotel manager and you have budgeted 50,000 $€£, whatever your currency is, in activities to
Waiting, passively, for potential customers to land on your hotel website so that they can see what you have to offer, but knowing
Setting up a Google Analytics account for a hotel takes 5 minutes. It takes though 0 time to completely mess up the data
Why do certain ads work and certain others don’t? More in general, why are there marketing activities that bring revenue, room nights, direct
Let’s admit it: not only Booking.com is more successful than any other OTAs, but they are also better than us (hoteliers) at selling
