A typical Google Analytics 4 report offers a useful overview of performance over a specified period. However, to evaluate whether performance is
Understanding User Engagement on Your Hotel Website Before assessing user engagement on your hotel website, it’s critical to ensure they can access
One key performance indicator that has traditionally been used to gauge website effectiveness is the Bounce Rate, a metric which calculates the
Today, we’re focusing on the importance of creating a hotel-specific funnel report in Google Analytics 4 (GA4), an invaluable tool for identifying
Next-level hotel tracking: in this video we are going to see how to track phone clicks, form submissions and phone calls in Google Analytics, using Google Tag Manager. And how we can use these data.
Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. And the difference is that dimensions