[FREE Guide] 10 Parity-Unrelated Reasons That Make OTA's The Giants They Are

Add New Row

Edit Element Clone Element Advanced Element Options Move Remove Element

GLOBAL #1 DIRECT-BOOKING EXPERT FOR INDEPENDENT HOTELS, ALESSANDRO CROTTI PRESENTS…

[headline style="1" font_size="18" font_font="PT%20Sans%20Narrow" font_style="normal" font_color="%23ffffff" align="left"]GLOBAL #1 DIRECT-BOOKING EXPERT FOR INDEPENDENT HOTELS, ALESSANDRO CROTTI PRESENTS…[/headline]

Add Element

Add New Row

Edit Element Clone Element Advanced Element Options Move Remove Element

[text_block style=”style_1.png” align=”left” bottom_margin=”0″]

[FREE Guide]

[/text_block]

[text_block style="style_1.png" align="left" bottom_margin="0"]<h4>[FREE Guide]</h4>[/text_block]

Edit Element Clone Element Advanced Element Options Move Remove Element

10 parity-unrelated reasons that make OTA’s the giants they are.

[headline style="1" font_size="43" font_color="%2371CBFE" align="left"]10 parity-unrelated reasons that make OTA's the giants they are.[/headline]

Edit Element Clone Element Advanced Element Options Move Remove Element

Learn more about these Usability and Emotion-related Principles That Make Users Prefer Reserving Through 3rd-party channels…

… and how you can adopt them too, in order to get More Direct Bookings.

[headline style="1" font_size="23" font_font="PT%20Sans%20Narrow" font_style="normal" font_color="%23262626" align="left" bottom_margin="20"]Learn more about these Usability and Emotion-related Principles That Make Users Prefer Reserving Through 3rd-party channels…</p>
<p>… and how you can adopt them too, in order to get <strong><span style="text-decoration: underline;">More Direct Bookings</span></strong>.[/headline]

Edit Element Clone Element Advanced Element Options Move Remove Element

[images style="0" image="https://directyourbookings.com/wp-content/uploads/2019/04/arrows_set11.gif" width="387" align="center" top_margin="0" full_width="Y"]

Add Element

Edit Element Clone Element Advanced Element Options Move Remove Element

30-MIN READING
What we should LEARN & COPY from the OTA’s
Rate Names vs. Rate Attributes
Negative Into Positive Wording
How Colors trigger either positive or negative emotions
… and Much More!

[bullet_block  style="size-16" small_icon="12.png" width="" alignment="center" font_size="14"]<ul><li>30-MIN READING</li><li>What we should LEARN &amp; COPY from the OTA's</li><li>Rate Names vs. Rate Attributes</li><li>Negative Into Positive Wording</li><li>How Colors trigger either positive or negative emotions</li><li>… and Much More!</li></ul>[/bullet_block]

Add Element

Edit Element Clone Element Advanced Element Options Move Remove Element

[images style="0" image="https%3A%2F%2Fdirectyourbookings.com%2Fwp-content%2Fuploads%2F2019%2F08%2Fcover-funnel1.1.png" custom_width="Y" width="400" custom_width_val="180" align="center" top_margin="0" full_width="Y"]

Add Element

Edit Element Clone Element Advanced Element Options Move Remove Element

Enter your name and email now for access to your free ebook:

[headline style="1" font_size="20" font_font="PT Sans Narrow" font_style="null" font_color="#292929" font_spacing="null" font_shadow="null" align="left"]Enter your name and email now for access to your free ebook:[/headline]

Edit Element Clone Element Advanced Element Options Move Remove Element

We value your privacy and would never spam you

[optin_box style="7" alignment="center" action="https://www.aweber.com/scripts/addlead.pl" method="post" email_field="email" email_default="Your Email Address" email_order="1" integration_type="custom" gdpr_consent="disabled" consent_1_enabled="no" consent_2_enabled="no" name_field="name" name_order="0" name_required="N" name_default="Your Name" opm_packages=""][optin_box_hidden]<input type="hidden" name="meta_web_form_id" value="2098524971" /><input type="hidden" name="meta_split_id" value="" /><input type="hidden" name="listname" value="awlist5406229" /><input type="hidden" name="redirect" value="https://directyourbookings.com/pdf-10-parity-unrelated-reasons-otas-are-giants//" /><input type="hidden" name="meta_redirect_onlist" value="https://directyourbookings.com/pdf-10-parity-unrelated-reasons-otas-are-giants//" /><input type="hidden" name="meta_adtracking" value="My_Web_Form_-_PAID_AD_-_PDF_10_Parity_Unrelated_Reasons…" /><input type="hidden" name="meta_message" value="1" /><input type="hidden" name="meta_required" value="name,email" /><input type="hidden" name="meta_tooltip" value="" /><input type="hidden" name="submit" value="Submit" />[/optin_box_hidden][optin_box_code]<div style="display:none"><p><!– AWeber Web Form Generator 3.0.1 –></p><br />
<form method="post" class="af-form-wrapper" accept-charset="UTF-8" action="https://www.aweber.com/scripts/addlead.pl"><br />
<div style="display: none;"><br />
<input type="hidden" name="meta_web_form_id" value="2098524971"/><br/><br />
<input type="hidden" name="meta_split_id" value=""/><br/><br />
<input type="hidden" name="listname" value="awlist5406229"/><br/><br />
<input type="hidden" name="redirect" value="https://directyourbookings.com/pdf-10-parity-unrelated-reasons-otas-are-giants//" id="redirect_d8576fa2a2aa9eb40c38ecd308a151ab"/><br/><br />
<input type="hidden" name="meta_redirect_onlist" value="https://directyourbookings.com/pdf-10-parity-unrelated-reasons-otas-are-giants//"/><br/><br />
<input type="hidden" name="meta_adtracking" value="My_Web_Form_-_PAID_AD_-_PDF_10_Parity_Unrelated_Reasons…"/><br/><br />
<input type="hidden" name="meta_message" value="1"/><br/><br />
<input type="hidden" name="meta_required" value="name,email"/><input type="hidden" name="meta_tooltip" value=""/></div><br />
<div id="af-form-2098524971" class="af-form"><br />
<div id="af-header-2098524971" class="af-header"><br />
<div class="bodyText"><br />
<p>&nbsp;</p><br />
</div><br />
</div><br />
<div id="af-body-2098524971" class="af-body af-standards"><br />
<div class="af-element"><br />
<label class="previewLabel" for="awf_field-103141603">Name: </label><br />
<div class="af-textWrap"><br />
<input id="awf_field-103141603" type="text" name="name" class="text" value="" onfocus=" if (this.value == '') { this.value = ''; }" onblur="if (this.value == '') { this.value='';} " tabindex="500"/></div><br />
<div class="af-clear"></div><br />
</div><br />
<div class="af-element"><br />
<label class="previewLabel" for="awf_field-103141604">Email: </label><br />
<div class="af-textWrap"><input class="text" id="awf_field-103141604" type="text" name="email" value="" tabindex="501" onfocus=" if (this.value == '') { this.value = ''; }" onblur="if (this.value == '') { this.value='';} "/></div><br />
<div class="af-clear"></div><br />
</div><br />
<div class="af-element buttonContainer"><br />
<input name="submit" class="submit" type="submit" value="Submit" tabindex="502"/><br />
<div class="af-clear"></div><br />
</div><br />
<div class="af-element privacyPolicy" style="text-align: center"><br />
<p>We respect your <a title="Privacy Policy" href="https://www.aweber.com/permission.htm" target="_blank" rel="nofollow">email privacy</a></p><br />
<div class="af-clear"></div><br />
</div><br />
<div class="af-element poweredBy" style="text-align: center; font-size: 9px;"><br />
<p><a href="https://www.aweber.com" title="AWeber Email Marketing" target="_blank" rel="nofollow">Powered by AWeber Email Marketing</a></p><br />
<div class="af-clear"></div><br />
</div><br />
</div><br />
<div id="af-footer-2098524971" class="af-footer"><br />
<div class="bodyText"><br />
<p>&nbsp;</p><br />
</div><br />
</div><br />
</div><br />
<div style="display: none;"><img src="https://forms.aweber.com/form/displays.htm?id=TAycHKxMLJzsjA==" alt=""/></div><br />
</form><br />
<p><script type="text/javascript"><br />
// Special handling for facebook iOS since it cannot open new windows<br />
(function() {<br />
    if (navigator.userAgent.indexOf('FBIOS') !== -1 || navigator.userAgent.indexOf('Twitter for iPhone') !== -1) {<br />
        document.getElementById('af-form-2098524971').parentElement.removeAttribute('target');<br />
    }<br />
})();<br />
</script><script type="text/javascript"><br />
         (function() {         var IE = /*@cc_on!@*/false;         if (!IE) { return; }         if (document.compatMode && document.compatMode == 'BackCompat') {             if (document.getElementById("af-form-2098524971")) {                 document.getElementById("af-form-2098524971").className = 'af-form af-quirksMode';             }             if (document.getElementById("af-body-2098524971")) {                 document.getElementById("af-body-2098524971").className = "af-body inline af-quirksMode";             }             if (document.getElementById("af-header-2098524971")) {                 document.getElementById("af-header-2098524971").className = "af-header af-quirksMode";             }             if (document.getElementById("af-footer-2098524971")) {                 document.getElementById("af-footer-2098524971").className = "af-footer af-quirksMode";             }         }     })();<br />
</script></p><br />
<p><!– /AWeber Web Form Generator 3.0.1 –></p><br />
</div>[/optin_box_code][optin_box_field name="headline"][/optin_box_field][optin_box_field name="paragraph"][/optin_box_field][optin_box_field name="privacy"]We value your privacy and would never spam you[/optin_box_field][optin_box_field name="consent_1_label"][/optin_box_field][optin_box_field name="consent_2_label"][/optin_box_field][optin_box_field name="top_color"]undefined[/optin_box_field][optin_box_button type="1" text="YES, Send Me The FREE Guide  <i class='fas fa-arrow-circle-right'></i>" text_size="20" text_color="#ffffff" text_font="Open Sans;google" text_bold="Y" text_letter_spacing="0" text_shadow_panel="N" styling_width="100" styling_height="15" styling_border_color="#000000" styling_border_size="0" styling_border_radius="6" styling_border_opacity="100" styling_gradient_start_color="#F47734" drop_shadow_panel="N" inset_shadow_panel="N" location="optin_box_style_7" button_below="Y"]YES, Send Me The FREE Guide  <i class="fas fa-arrow-circle-right"></i>[/optin_box_button] [/optin_box]

Add Element

Add New Row

Edit Element Clone Element Advanced Element Options Move Remove Element

This is THE go-to guy! Alessandro gave me step-by-step guidance on how to boost our direct bookings and the result is a 2-digit conversion rate, simply fantastic. Thank you for the great support, can’t wait to see what has yet to come.

Brent Hinton, Director of Sales & Marketing
ACME Hotel Company – Chicago

[testimonials style="7" margin_top="" margin_bottom=""][testimonial name="Brent%20Hinton%2C%20Director%20of%20Sales%20%26%20Marketing" company="ACME%20Hotel%20Company%20-%20Chicago" href="" image="https%3A%2F%2Fdirectyourbookings.com%2Fwp-content%2Fuploads%2F2017%2F02%2FBrent-Hinton-150×150.jpg"]<p>This%20is%20THE%20go-to%20guy!%20Alessandro%20gave%20me%20step-by-step%20guidance%20on%20how%20to%20boost%20our%20direct%20bookings%20and%20the%20result%20is%20a%202-digit%20conversion%20rate%2C%20simply%20fantastic.%20Thank%20you%20for%20the%20great%20support%2C%20can't%20wait%20to%20see%20what%20has%20yet%20to%20come.</p>[/testimonial][/testimonials]

Add Element

GLOBAL #1 DIRECT-BOOKING EXPERT FOR INDEPENDENT HOTELS, ALESSANDRO CROTTI PRESENTS…

[FREE Guide]

10 parity-unrelated reasons that make OTA’s the giants they are.

Learn more about these Usability and Emotion-related Principles That Make Users Prefer Reserving Through 3rd-party channels…

… and how you can adopt them too, in order to get More Direct Bookings.

Enter your name and email now for access to your free ebook:

Recent Posts

What Booking.com’s Compare Feature Means for Hotels.

Hotel Social Content Ideas That Cost About One Coffee

Why a Hotel Can Be Cheaper on an OTA Than on Its Own Website

Solutions

About

Blue Ocean Strategy Canvas

Download Your Blue Ocean Strategy Canvas for Free!

Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.

FIND OUT IN THIS CASE STUDY

Access Your Free Copy Now! Enter your Name and Email address below

GLOBAL #1 DIRECT-BOOKING EXPERT FOR INDEPENDENT HOTELS, ALESSANDRO CROTTI PRESENTS…

[FREE Guide]

10 parity-unrelated reasons that make OTA’s the giants they are.

Learn more about these Usability and Emotion-related Principles That Make Users Prefer Reserving Through 3rd-party channels… … and how you can adopt them too, in order to get More Direct Bookings.

Enter your name and email now for access to your free ebook:

What Booking.com’s Compare Feature Means for Hotels.

Hotel Social Content Ideas That Cost About One Coffee

Why a Hotel Can Be Cheaper on an OTA Than on Its Own Website

Blue Ocean Strategy Canvas

Download Your Blue Ocean Strategy Canvas for Free!

Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.

FIND OUT IN THIS CASE STUDY ​

Access Your Free Copy Now! Enter your Name and Email address below

Learn more about these Usability and Emotion-related Principles That Make Users Prefer Reserving Through 3rd-party channels…

… and how you can adopt them too, in order to get More Direct Bookings.

FIND OUT IN THIS CASE STUDY