Stop fighting the super power of the OTAs and start using it to your advantage.
Different Seasonalities = Different Needs = Different Goals = Different Strategies = MICRO Strategies.
Are your occupancy, revenue, RevPAR and ADR in August the same as in November?
Demand and supply constantly change, so why should you adopt a one-size-fits-all marketing strategy?
At Direct Your Bookings we are the first hotel web-marketing agency adopting what we called a Single-Goal-Micro-Strategy method (SGMS). Because no matter where your hotel is located, your needs and goals change in time, and so should your marketing strategy.
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I am Alessandro Crotti and I am a Web Marketing & Revenue Expert for Independent Hotels. This is the only thing I have been doing for about 19 years now.
Direct Your Bookings is not just an agency, but a group of Hotel Industry Experts and Freelance Professionals passionate about Web Marketing, Branding, Revenue and Distribution.
Each of us with the same unique goal: boost the online performance of your hotel.
Full-time marketing support without the overhead, hitting the ground running as an extension of your team.
Web-agencies are usually good at selling you what they’re good at, not what you need. Find out why!
Build your Digital Landscape & Strengthen Your Online Presence
Google Ads and Facebook Ads for Independent Hotels
Different content for different customers
Learn the skills to generate leads, boost your revenue and get more direct bookings
Online Presence and Performance
Position your hotel brand in the mind of your prospects
Marketing automation through the highest-converting channel in post pandemic times
Advanced Data-Driven Revenue & Marketing
A hotel marketing report can put impressions from Meta, sessions from GA4 and bookings from the booking engine on the same page, one below the
Hotel distribution can affect advertising results more than the quality of the campaigns themselves. That sentence tends to land badly, and I understand why: the
Guests have always compared your hotel against the one down the road. They did it with two tabs open, in their own head, and you
