The way your hotel shows up on Google is different than how your prospects and customers see it.
Your hotels’ customers location, their browsing history, their cookies and other reasons impact how each of us see different results, despite the same search on Google.
The OTAs know that very well, too. And use is to their own advantage.
I started in November to “keep a close eye” to what happens on a distribution level.
I’ll share some findings next week.
In the meantime, we all might want to get used to how travellers see our hotels, depending on where they are in the world.
Do you know any other way to check the status of your distribution?
