Retargeting is the most powerful marketing weapon you can put your hands on for driving more revenue and more direct bookings for your hotel.
Though, less than 15% of hotels do that. I and I know that, because I’ve run a specific test myself that confirmed these numbers.
Think about it: 70% of users who visit site, leave and never come back.
What do you do to deal with this huge amount of unconverted traffic?
A bombardment of urgency and scarcity messages so that they don’t leave the site and make a booking, even though they are not yet ready to reserve?
>> Watch Part #2: Retargeting for Hotels: Bye-Bye OTAs.
>> Watch Part #3: Retargeting for Hotels: LOS-Based ‘secret’ Discount.