Price Comparison Widgets: How OTAs Makes Them Useless (and Dangerous).
How would you feel if I would offer you my service at a price, telling you that it’s the best price that you could find all over the internet, whilst with a single search you can find way better deals?
Would you trust me again?
Would you buy from me again?
This is what happens to your prospective customers when you show them your direct price through your website and booking engine as opposed to the prices your hotel is available through OTAs.
In a word: it’s a LIE.