Differentiating your direct channel from other distribution sites. For REAL❗️
Room, Price, CXL and GTD policies.
That’s ultimately what hotels offer, no matter the channel. The only thing that may vary is price.
In fact, most times we end up fighting the price-war against OTAs and MSEs.
Therefore, price becomes the only differentiating factor.
But what if you could make your direct channel stand out from the crowd, offering such an incredible booking experience that prospects can find nowhere else?
This is the first of a series of 4 videos
Some of the most beautiful marketing concepts, finally applied to the Hotellerie, like:
✅ Blue-Ocean strategy & brand value for Hotels
✅ Ikea Effect & Gamification in the booking process
✅ Feature-Based retargeting and other advanced marketing strategies and tactics.
Thrilled to give voice to someone who is really trying to level up the game.
And to give a real meaning to the “new-normal” buzzword.
More to come as of tomorrow. If you want to know more, here’s the link to sign up for free 👇
Watch the next video:
Revolutionize the booking experience | Part #2
