If there ever were a red ocean, the hotel industry would be it. It’s redder than red.
These words were pronounced by Michael Levie, co-founder of CitizenM Hotels, when interviewed by Chan Kim & Renée Mauborgne, authors of Blue Ocean Strategy.
If you are not familiar with the concept of Blue Ocean Strategy, in a nutshell, what Levie said is exactly this:
“If you do what everyone else does, you will get what everyone else gets.” (Stephen Richards).
Getting practical though, what does that mean?
It means, for example, that maybe the times have come to re-consider how we sell our rooms, our services, our hotels.
This and more in today’s video. 👆
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Revolutionize the booking experience | Part #4
Previous Videos:
Revolutionize the booking experience | Part #2
Revolutionize the booking experience | Part #1
