βοΈ The Myth of Bounce Rate.
How do you assess whether your prospects and guests find your website appealing?
Most times we believe in the equation:
ππ°πΈ ππ°πΆπ―π€π¦ ππ’π΅π¦ = ππ°π°π₯ πΈπ¦π£π΄πͺπ΅π¦ π’π±π±π¦π’π
and obviously
ππͺπ¨π© ππ°πΆπ―π€π¦ ππ’π΅π¦ = ππ°πΈ π²πΆπ’ππͺπ΅πΊ πΈπ¦π£π΄πͺπ΅π¦
Is it really true?
In this video we talk about what BR actually is and how misleading it can be if we donβt consider the context and the structure of the website.
