Retargeting for Hotels (Part #1): The Most Powerful Marketing Weapon.
Retargeting is the most powerful marketing weapon you can put your hands on for driving more revenue and more direct bookings for your hotel.
Though, less than 15% of hotels do that. I and I know that, because I’ve run a specific test myself that confirmed these numbers.
Think about it: 70% of users who visit site, leave and never come back.
What do you do to deal with this huge amount of unconverted traffic?
A bombardment of urgency and scarcity messages so that they don’t leave the site and make a booking, even though they are not yet ready to reserve?