We’re the marketing agency for independent boutique hotels that dares to say what others won’t: sometimes OTAs are your best friends, and chasing direct bookings at all costs is like pulling a short blanket: cover your head, freeze your feet.
While most agencies compete to sell you more “direct booking solutions,” we’re here to ask the uncomfortable questions:
We built Direct Your Bookings to be the agency we wished existed: one that prioritizes your hotel’s actual needs over industry trends, and real results over popular metrics.
Twenty years in hospitality, from Night Auditor to Revenue Manager, gave Ale the insight to spot what nobody was talking about: the obsession with direct bookings was costing hotels more than OTA commissions.
That realization led to the creation of Direct Your Bookings, an agency built to challenge the status quo. We’d combine deep industry expertise with a contrarian approach, helping independent hotels make strategic decisions based on data, not dogma.
Since our launch in 2019, right before COVID hit (what a wonderful time to start a business, uh?), we’ve proven that sometimes the best strategy is the least obvious one. The pandemic only reinforced our belief: in times of crisis, visibility matters more than margins.
Today, our team brings together hospitality experts and digital marketing specialists who share one common trait: we’re not afraid to say what needs to be said, even when it goes against industry “best practices.”
And we’re just getting started.
