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Hotel Marketing made Memorable.

Separate the problem from the symptom.

“We don’t get enough Bookings” or “We need more Revenue” are not the Problems.

They are the Symptoms.

The symptom is what indicates something is wrong, but it does not shed any light on what is causing it to show up.

Let’s say your symptom is “I want to get more direct bookings”, you might think that the solution would be to invest in Metasearch engines, or maybe to revamp your hotel website. Truth is, these are tactical answers that are not going to fix any real problem.

You want to get those symptoms solved, so you need to go one level deeper to identify the real root problem that makes you feel the symptom. Once there, the solution is easy. Let’s find out!

Did you know that most hotels, in their attempt to get a direct booking, end up losing that booking?

Did you know that most hotels, in their attempt to get more direct bookings, end up losing bookings?

01. Hotel Web-Marketing Strategies

That’s right! While trying to attract more direct bookings may seem like a good idea, sometimes you end up just pushing away potential guests.

The reason is quite simple: the strategies and tactics needed to get more direct bookings are different from the ones required when you need more volumes because demand is low.

You need a Hotel Marketing Strategy if:

Let’s find out if and how I can help.

Alessandro Crotti BTO speaker

The First Step to Winning the Game is Understanding the Game.

02. RevANALYTICS: Advanced Tracking & Reporting

STRESS YOUR DATA LONG ENOUGH SO THAT IT REVEALS EVERYTHING TO YOU.

In today’s dynamic and ever-changing business landscape, that means having access to more than just “big data”. You need strategic data – data that is meaningful, actionable, and relevant. 

It won’t be flashy or trendy, but having reliable and in-depth information will give you a competitive edge over those who rely on noisy, invalid data. Your future success depends on insightful data and analysis – the kind of data and analysis that only comes from the experts.

So don’t just measure anything and everything, get strategic with your data.

You need a data-tracking plan and detailed analytics reporting if:

Alessandro Crotti Directyourbookings workshop

03. Hotel Advertising: Google Ads, Meta (FB + IG) Ads and Metasearch engines.

Done-for-you hotel advertising using advanced frameworks like Facebook Travel Ads and Google’s laser-focused targeting options, to help you reach out to the right customers at the lowest costs.

You need a done-for-you Hotel Advertising service if:

04. Hotel Distribution Strategy

DISTRIBUTION IS YOUR BIGGEST VARIABLE COST. LET’S BUILD A SOLID STRATEGY THAT WILL MINIMIZE THE IMPACT OF OTA COMMISSIONS WITHOUT PAYING THE PRICE IN VISIBILITY.

You need a Hotel Distribution Strategy if:

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05. The Campus: Trainings and Courses

BOOST YOUR DIGITAL COMPETENCES AND GET THE JOB OF YOUR DREAM. LEARN THE MOST SOUGHT AFTER SKILLS THAT THE HOSPITALITY INDUSTRY HAS EVER NEEDED.

You need to join the Direct Your Bookings Campus if:

Alessandro Crotti Direct Your Bookings
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Surviving... then Thriving and Succeeding the Hotel Online Game Like These Hoteliers Did... in 3 Steps.

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How to make the competition irrelevant - Blue Ocean Strategy for Hotels