Revenue
Alessandro Crotti

Can Hotels A/B Test their Rates? OTAs Can…

Marketing, including marketing for hotels, is a lot about testing. Ask Booking for better reference and how much money they invest, or at least used to invest before the pandemic, for running countless tests on every element in their web

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Branding
Alessandro Crotti

Loyalty or Discount Programs?

A few weeks ago I posted the following poll on LinkedIn: By far, those who believe loyalty is even more important in this disrupted post-pandemic market outnumber those who don’t. Quite surprising, at least to me. Not because I don’t

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