The following is part (my part) of a six-handed article, co-written in collaboration with Silvia Cantarella, Founder of Revenue Acrobats and Fabian Bartnick, Founder of Infinito, with the intention of giving readers a different perspective on what has always been
Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency, and a totally dedicated video-series. What is Retargeting? I like following,
I must admit: I was a bit scared. BTO 2020, Florence, Italy. As part of my speech, I brought a couple of case studies to showcase how combining data in a way that could be beneficial for the direct booking strategy
Interesting idea. You buy a hotel voucher today at the price of $50 which will be worth $100 tomorrow, when you'll decide to book, as soon as the emergency covid-19 will be over. Check what this resort in Costa Rica came up
This is part #2 of the mini-series called "Hotels & Covid-19: What Now, What's Next, What's New". Whilst in the first post the focus was on the only one thing I'd do in these times, today I'd like to talk about
Last week I’ve been invited by Antonio Maresca, the Italian MAESTRO in the hotel consultancy field, to attend an online session with a bunch of beautiful Italian hoteliers. By the time of this video, Italy’s lockdown has been running for 2
I started writing this article on Sunday 15th of March, almost a full week after Italy’s lockdown. “Before sharing”, I said to myself, “you should listen to what it is really going on”. In Italy, there is what I believe is the
I had a plan for today. In less than 3 hours from now I'm going to have an important call with an important customer. I should prepare a bit. You know, though, one of those days where you simply can't connect, no
Have you ever heard someone returning from a holiday and, while still riding the vibe, telling you how beautiful the hotel they had stayed at was? How fabulous the breakfast, or how stunning their room view was? Or the great check-in
FEAR is the global biggest industry. I first heard this maybe 15 years ago or so. From a comedian. A comedian!!! And he was not joking. I was probably too young, back then I couldn't relate to it much. Now, you tell me, was