Why is Booking the best OTA?
Distribution
Alessandro Crotti

Why is Booking the best OTA?

And what can (and should) we, Hoteliers, learn from them? To many, this may look like a stupid thing: Every single user, no matter the selected hotel, gets to have the option to choose “I would like a quiet room“.

Read More »
Retargeting-for-Hotels-#2-blog
Marketing
Alessandro Crotti

Retargeting for Hotels (Part #2): Bye-Bye OTAs.

As you know, retargeting means of marketing to people who have already interacted with us, meaning they have already visited our website or have interacted with our Facebook page or Instagram page. To do so, technically speaking Facebook needs a

Read More »
Distribution-Hotels vs. OTAs… vs. Guests.
Distribution
Alessandro Crotti

Hotels vs. OTAs… vs. Guests.

The following is part (my part) of a six-handed article, co-written in collaboration with Silvia Cantarella, Founder of Revenue Acrobats and Fabian Bartnick, Founder of Infinito, with the intention of giving readers a different perspective on what has always been

Read More »
Digital_Background
Blog
Alessandro Crotti

Fall in Love with your Guests again.

I must admit: I was a bit scared. BTO 2020, Florence, Italy. As part of my speech, I brought a couple of case studies to showcase how combining data in a way that could be beneficial for the direct booking

Read More »
Digital_Background
Blog
Alessandro Crotti

Hotels and Covid-19: What’s Next?

This is part #2 of the mini-series called “Hotels & Covid-19: What Now, What’s Next, What’s New”. Whilst in the first post the focus was on the only one thing I’d do in these times, today I’d like to talk

Read More »
Digital_Background
Marketing
Alessandro Crotti

The only email worth sending during Covid-19.

Last week I’ve been invited by Antonio Maresca, the Italian MAESTRO in the hotel consultancy field, to attend an online session with a bunch of beautiful Italian hoteliers. By the time of this video, Italy’s lockdown has been running for

Read More »