Revenue
Hotel marketing funnel metrics, stage by stage.
A hotel marketing report can put impressions from Meta, sessions from GA4 and bookings from the booking engine on the same page, one below the
Alessandro Crotti
Subscribe for Newsletter
By clicking here, I state that I have read and understood the Terms & Conditions.
A hotel marketing report can put impressions from Meta, sessions from GA4 and bookings from the booking engine on the same page, one below the
Hotel distribution can affect advertising results more than the quality of the campaigns themselves. That sentence tends to land badly, and I understand why: the
Guests have always compared your hotel against the one down the road. They did it with two tabs open, in their own head, and you
Most hotel content gets planned the way a small building project gets planned. There is a date, a photographer, a shot list, a week of
Most hoteliers meet this problem twice: once as an annoyed message from a direct guest who found a lower price elsewhere, and again as a
Most of us judge a chatbot solely on whether it answers. If it does, it’s doing the job it’s supposed to. Needless to say I
