Straight to the point: Google Analytics 4 is a new tool, not a new version of an existing tool. There are many, many news, compared to the previous GA versions. And some of them are major ones. Whether good or
When learning by doing, which is what I usually do, especially when it comes to new tools or new versions of existing tools, like in the case with Google Analytics 4, it’s better to report little by little. Google Analytics
Marketing, including marketing for hotels, is a lot about testing. Ask Booking for better reference and how much money they invest, or at least used to invest before the pandemic, for running countless tests on every element in their web
A few weeks ago I posted the following poll on LinkedIn: By far, those who believe loyalty is even more important in this disrupted post-pandemic market outnumber those who don’t. Quite surprising, at least to me. Not because I don’t