Disclaimer 1: I have used (or have still been using) each tool that I am about to list in this post. Disclaimer 2: Most of them are totally FREE. Those that come at a cost are worth every single dime.
And what can (and should) we, Hoteliers, learn from them? To many, this may look like a stupid thing: Every single user, no matter the selected hotel, gets to have the option to choose “I would like a quiet room“.
As you know, retargeting means of marketing to people who have already interacted with us, meaning they have already visited our website or have interacted with our Facebook page or Instagram page. To do so, technically speaking Facebook needs a
The following is part (my part) of a six-handed article, co-written in collaboration with Silvia Cantarella, Founder of Revenue Acrobats and Fabian Bartnick, Founder of Infinito, with the intention of giving readers a different perspective on what has always been
Retargeting for Hotels is sooo important, that I started talking about it re the Coronavirus, as the one task I suggested every hotel to master, in preparation for the post emergency, and a totally dedicated video-series. What is Retargeting?
I must admit: I was a bit scared. BTO 2020, Florence, Italy. As part of my speech, I brought a couple of case studies to showcase how combining data in a way that could be beneficial for the direct booking
Interesting idea. You buy a hotel voucher today at the price of $50 which will be worth $100 tomorrow, when you’ll decide to book, as soon as the emergency covid-19 will be over. Check what this resort in Costa Rica
This is part #2 of the mini-series called “Hotels & Covid-19: What Now, What’s Next, What’s New”. Whilst in the first post the focus was on the only one thing I’d do in these times, today I’d like to talk
Last week I’ve been invited by Antonio Maresca, the Italian MAESTRO in the hotel consultancy field, to attend an online session with a bunch of beautiful Italian hoteliers. By the time of this video, Italy’s lockdown has been running for