Marketing
Peak and End Rule: What Guests Remember About a Hotel Stay
In 2008 three researchers followed 49 people through a holiday of about a week and sent each of them a message every single day, asking
Alessandro Crotti
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In 2008 three researchers followed 49 people through a holiday of about a week and sent each of them a message every single day, asking
Super.com can show a hotel rate below the property’s direct price without losing money on it, unless it actually is. Here is how to tell the difference, based on the platform’s own terms and conditions.
You’re checking your comp set and a competitor with a clearly worse review score is sitting above you on Booking.com. Booking’s documentation says review score
Most advice about hotel website FAQs starts from the hotel’s point of view, with the questions the front desk is tired of answering. We wanted
![Why More Direct Bookings Can Mean Less Total Revenue [thumbnail]](https://www.directyourbookings.com/wp-content/uploads/2026/01/Why-More-Direct-Bookings-Can-Mean-Less-Total-Revenue-thumbnail-300x169.jpg)
Every hotel wants more direct bookings. The pitch is compelling: cut out OTA commissions, keep more revenue per booking, build direct relationships with guests. The
![RevPAR Won't Tell You This [Rectangular]](https://www.directyourbookings.com/wp-content/uploads/2025/12/RevPAR-Wont-Tell-You-This-Rectangular-300x169.jpg)
… and Why Your Revenue Suffers Because of It RevPAR is up 12% this quarter. Great news, right? Maybe. Or maybe you have no idea
