Distribution PRICE AMBIGUITY: Are price comparison tools harmful? Seeing one price to then being presented with another one. So, say: I start my booking journey on Google Hotel Ads; I click the result Read More » Alessandro Crotti
Distribution 13 Most Abused Terms When Marketing a Hotel It’s already so difficult to stand out from the competition in the Hotel Industry, that no single hotelier on Earth would think of Read More » Alessandro Crotti
Distribution Metasearch Engines: Why You Should Not Invest in Them… Except Google Hotel Ads. Everyone in the hotel industry seems to be in favor of Metasearch engines. Or, let’s turn this the other way around: have you Read More » Alessandro Crotti
Distribution The Hotel Distribution Jungle 2022 – New Distribution Models, NFT & Metaverse. In the first part of this series we have learned how it is easy to sell Hotel rooms online: it just requires the connection to Read More » Alessandro Crotti
Distribution The Hotel Distribution Jungle 2022 – When Times are Tough, OTAs Get Going It comes at no surprise that OTAs have always been the best in getting the most out of the crises, at the expense of hoteliers’ Read More » Alessandro Crotti
Distribution The Hotel Distribution Jungle 2022 – Wholesalers and Blockchain. Last quarter of 2017, I was consulting a GM of a hotel in Milan and he told me that the day before he got a Read More » Alessandro Crotti