In the first part of this series we have learned how it is easy to sell Hotel rooms online: it just requires the connection to
It comes at no surprise that OTAs have always been the best in getting the most out of the crises, at the expense of hoteliers’
Last quarter of 2017, I was consulting a GM of a hotel in Milan and he told me that the day before he got a
Let’s admit it: not only Booking.com is more successful than any other OTAs, but they are also better than us (hoteliers) at selling
Would you ever go to the other side of the world to make a hotel reservation in your own country? A proximity trip, to use
When it comes to choosing among several options like a long list of hotel rooms and rates, each with its own pricing point, conditions and
