A real hotel case study. A Google Ads campaign: on the surface it tells a story, but another truth on a granular level.
Whenever it comes to running paid campaigns on Google or Facebook to promote our hotels, sooner rather than later the main question
Overrated and abused. But never put in practice. That’s what I think about the term personalisation in the context of Hospitality. Because
Meeting guest expectations. Making guest feel at home. Fulfilling guest desires.
If you have been working Hotel Industry long enough you likely know that it is ultimately all about the above statements. And yet, that is not what ultimately generates revenue for your hotel.
On one hand, email marketing is by far the best performing marketing weapon in the hands of any hotel marketing manager (and not
SEO or advertising? Influencer marketing or MetaSearch Engines. Or again, a new booking engine as opposed to an Attribute-based selling system, a better
Happily serving the Hotel Industry from Everywhere.
