Overrated and abused. But never put in practice. That’s what I think about the term personalisation in the context of Hospitality. Because
Meeting guest expectations. Making guest feel at home. Fulfilling guest desires.
If you have been working Hotel Industry long enough you likely know that it is ultimately all about the above statements. And yet, that is not what ultimately generates revenue for your hotel.
SEO or advertising? Influencer marketing or MetaSearch Engines. Or again, a new booking engine as opposed to an Attribute-based selling system, a better