Overrated and abused. But never put in practice. That’s what I think about the term personalisation in the context of Hospitality. Because
Meeting guest expectations. Making guest feel at home. Fulfilling guest desires.
If you have been working Hotel Industry long enough you likely know that it is ultimately all about the above statements. And yet, that is not what ultimately generates revenue for your hotel.
On one hand, email marketing is by far the best performing marketing weapon in the hands of any hotel marketing manager (and not
SEO or advertising? Influencer marketing or MetaSearch Engines. Or again, a new booking engine as opposed to an Attribute-based selling system, a better
So you are the marketing director or the hotel manager and you have budgeted 50,000 $€£, whatever your currency is, in activities to
Waiting, passively, for potential customers to land on your hotel website so that they can see what you have to offer, but knowing
