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Hotel-Blue-Ocean-Strategy-Canvas

<img fetchpriority="high" width="300" height="169" src="https://www.directyourbookings.com/wp-content/uploads/2021/12/Hotel-Blue-Ocean-Strategy-Canvas-300x169.jpg" class="attachment-medium size-medium wp-image-14703" alt="Hotel-Blue-Ocean-Strategy-Canvas" decoding="async" srcset="https://www.directyourbookings.com/wp-content/uploads/2021/12/Hotel-Blue-Ocean-Strategy-Canvas-300x169.jpg 300w, https://www.directyourbookings.com/wp-content/uploads/2021/12/Hotel-Blue-Ocean-Strategy-Canvas-600x338.jpg 600w, https://www.directyourbookings.com/wp-content/uploads/2021/12/Hotel-Blue-Ocean-Strategy-Canvas-1024x576.jpg 1024w, https://www.directyourbookings.com/wp-content/uploads/2021/12/Hotel-Blue-Ocean-Strategy-Canvas-768x432.jpg 768w, https://www.directyourbookings.com/wp-content/uploads/2021/12/Hotel-Blue-Ocean-Strategy-Canvas-scaled.jpg 1200w" sizes="(max-width: 300px) 100vw, 300px" />

Branding

<img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Hotel Blue Ocean Strategy Canvas: Free Download

The Hotel Industry is the reddest ocean of all. It’s redder than red. These words were pronounced by Michael Levie, Co-Founder of CitizenM Hotels,

Alessandro Crotti

<img width="300" height="169" src="https://www.directyourbookings.com/wp-content/uploads/2020/09/loyalty-or-discount-programs-are-guests-really-loyal-1-300x169.jpg" class="attachment-medium size-medium wp-image-9612" alt="" decoding="async" srcset="https://www.directyourbookings.com/wp-content/uploads/2020/09/loyalty-or-discount-programs-are-guests-really-loyal-1-300x169.jpg 300w, https://www.directyourbookings.com/wp-content/uploads/2020/09/loyalty-or-discount-programs-are-guests-really-loyal-1-600x338.jpg 600w, https://www.directyourbookings.com/wp-content/uploads/2020/09/loyalty-or-discount-programs-are-guests-really-loyal-1-1024x576.jpg 1024w, https://www.directyourbookings.com/wp-content/uploads/2020/09/loyalty-or-discount-programs-are-guests-really-loyal-1-768x432.jpg 768w, https://www.directyourbookings.com/wp-content/uploads/2020/09/loyalty-or-discount-programs-are-guests-really-loyal-1.jpg 1200w" sizes="(max-width: 300px) 100vw, 300px" />

Branding

<img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Loyalty or Discount Programs?

A few weeks ago I posted the following poll on LinkedIn: By far, those who believe loyalty is even more important in this disrupted post-pandemic

Alessandro Crotti

<img width="300" height="169" src="https://www.directyourbookings.com/wp-content/uploads/2020/04/header_fall-in-love-300x169.jpg" class="attachment-medium size-medium wp-image-7253" alt="" decoding="async" srcset="https://www.directyourbookings.com/wp-content/uploads/2020/04/header_fall-in-love-300x169.jpg 300w, https://www.directyourbookings.com/wp-content/uploads/2020/04/header_fall-in-love-600x338.jpg 600w, https://www.directyourbookings.com/wp-content/uploads/2020/04/header_fall-in-love-1024x576.jpg 1024w, https://www.directyourbookings.com/wp-content/uploads/2020/04/header_fall-in-love-768x432.jpg 768w, https://www.directyourbookings.com/wp-content/uploads/2020/04/header_fall-in-love-scaled.jpg 1200w" sizes="(max-width: 300px) 100vw, 300px" />

Branding

<img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

The role you assign to your Guests determines your Hotel Branding.

Alessandro Crotti

hotel branding

<img width="300" height="169" src="https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-300x169.jpg" class="attachment-medium size-medium wp-image-8726" alt="hotel branding" decoding="async" srcset="https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-300x169.jpg 300w, https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-1024x576.jpg 1024w, https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-768x432.jpg 768w, https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-1536x864.jpg 1536w, https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-2048x1152.jpg 2048w, https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-600x338.jpg 600w, https://www.directyourbookings.com/wp-content/uploads/2019/10/hotelsign-min-e1593415993116.jpg 550w" sizes="(max-width: 300px) 100vw, 300px" />

Branding

<img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' data-srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Alessandro Crotti' src='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/0071d61c591bf104fb793f5886fd9ae3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Blue Ocean Strategy For Hotels: No Competition, No OTAs, 100% Direct Bookings.

How would it be, if your hotel had 0 competition?

Alessandro Crotti