A typical Google Analytics 4 report offers a useful overview of performance over a specified period. However, to evaluate whether performance is
Understanding User Engagement on Your Hotel Website Before assessing user engagement on your hotel website, it’s critical to ensure they can access
One key performance indicator that has traditionally been used to gauge website effectiveness is the Bounce Rate, a metric which calculates the
Today, we’re focusing on the importance of creating a hotel-specific funnel report in Google Analytics 4 (GA4), an invaluable tool for identifying
When a user decides to book a room via your hotel website, it might seem like the booking process is happening directly
How to Track the Length of Stay in Google Analytics, being in Universal Analytics or Google Analytics 4 (GA4), using Google Tag
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