Next-level hotel tracking: in this video we are going to see how to track phone clicks, form submissions and phone calls in Google Analytics, using Google Tag Manager. And how we can use these data.
Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. And the difference is that dimensions
More and more hotels have been investing in Metasearch Engines in recent years and, especially, Google Hotel Ads. Regardless of the MSE though, this behavioral