I deleted a hotel newsletter this morning without opening it. It wasn’t the first time. I get these emails almost daily, usually from hotels I’ve
If a free bottle of water or a complimentary snack were enough to convince customers to book directly instead of through Booking.com, every hotel would
When travel demand shrinks, you need more visibility. The OTAs, no matter how much you love/hate them, are the go-to channel for tapping into
Anatomy of a Successful Hotel Brand Protection Campaign.
Seeing one price to then being presented with another one. So, say: I start my booking journey on Google Hotel Ads; I click the result
It’s already so difficult to stand out from the competition in the Hotel Industry, that no single hotelier on Earth would think of
