Hotel Data Analytics: Let Your Data Talk.

Gut- or Data-Driven Decisions?

Find the Golden Nuggets that Lie Behind Your Google Analytics Reports and Let them Tell You How to Get More (direct) Bookings.

No commitment required, no obligation. 😸

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If You had a Marketing Budget of $10,000...

How Would You Invest It ?

Let’s assume you are the Marketing Manager of a Hotel (maybe you really are 😉 ) and you need to decide how to allocate your marketing budget.

Your options are:

How do you decide?

You see, what most managers do, is to decide based on how they “feel” about it.

Maybe they don’t like the website, therefore they decide to go for a full revamp.

Or maybe they think they need more traffic to get more bookings.

Either way, that’s a gut-driven decision. But there is a better way that facilitates the decision process:

Your DATA.

Your numbers should tell you what you should be doing.

Your stats represent the beginning AND the ending point of any of your marketing activities.

However, Numbers don’t lie, but they are so easy to misrepresent.

And this is exactly what happens most of the time: we have the numbers, but we don’t know what to do.

More Data? Or Better Data.

So, automatically the question may be arising in your head: “Do I need more data?”

Depends, but before tracking more data, you should know what exactly you need to know, in order to take the right decisions.

And everything starts with…

The 3-Step Process.

Monitor

Analyze

Decide

01

Monitor

40 Seconds: that’s what it takes to understand where a potential issue, or business opportunity, is. It’s literally this easy and quick to get there.
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02

Analyse

You know where the problem/opportunity is. Now it’s time to know what this problem/opportunity is.

03

Decide

No more gut-driven decision. Let your data talk and tell you what you need to do.
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If you torture the data long enough,
it will confess to anything.

From 5% to 95%

Do you know that 95% of the activities that happen on your website remain unknown?

Find the Golden Nuggets that lie just in between your Marketing and Revenue strategies.

For example…

Find the Golden Nuggets with Advanced Revenue-Marketing Tracking.

Do you think that Google Analytics is a tool for Marketers only?

I want to be honest with you: as a former Revenue Manager, I can testify that GA is primarily a tool for Revenue Managers.

All the answers lie in your Google Analytics account.

You just need to set that up, to let your data come out and talk to you.

Some of the KPIs that You’ll be tracking:

google-analytics-hotel

Searches and Reservations by:

✔ Length of Stay
How many nights are prospects searching for?

✔ Booking Window
How much in advance do customers book?

✔ Search Window
How much in advance prospects start searching your hotel?

✔ Shopped dates
For which dates are prospect searching the most?

✔ Adults + Children
Are you getting more requests from couples, solo travellers or families?

✔ Number of searches with no available rooms
Is your hotel really sold-out? Or are your restrictions too… restrictive?

✔ Number of searches with no available rooms
Is your hotel really sold-out? Or are your restrictions too… restrictive?

✔ And much, much, much… much more.

Watch Demo: RevANALYTICS

Which date are you prospects searching for (but not booking)?

What if you can have a report that not only tells you the amount of reservations, but also the amount of searches that you get for each and every date, or for the entire upcoming months?

Let Your Numbers Tell You How to Get More (direct) Bookings.

Need Help Getting More Revenue & Reducing Costs for Your Hotel?​

Let’s talk about it and see IF and HOW we can help.

Need Help Getting More Revenue & Reducing Costs for Your Hotel?

Let’s talk about it and see IF and HOW we can help.

Need Help Getting More Revenue & Reducing Costs for Your Hotel?​

Let’s talk about it and see IF and HOW we can help.

Need Help Getting More Revenue & Reducing Costs for Your Hotel?

Let’s talk about it and see IF and HOW we can help.

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How to make the competition irrelevant - Blue Ocean Strategy for Hotels