Your options are:
- New website
- Paid Search campaign on Google
- Adv on Facebook
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Let’s assume you are the Marketing Manager of a Hotel (maybe you really are 😉 ) and you need to decide how to allocate your marketing budget.
You see, what most managers do, is to decide based on how they “feel” about it.
Maybe they don’t like the website, therefore they decide to go for a full revamp.
Or maybe they think they need more traffic to get more bookings.
Either way, that’s a gut-driven decision. But there is a better way that facilitates the decision process:
Your numbers should tell you what you should be doing.
Your stats represent the beginning AND the ending point of any of your marketing activities.
However, Numbers don’t lie, but they are so easy to misrepresent.
And this is exactly what happens most of the time: we have the numbers, but we don’t know what to do.
So, automatically the question may be arising in your head: “Do I need more data?”
Depends, but before tracking more data, you should know what exactly you need to know, in order to take the right decisions.
And everything starts with…
Find the Golden Nuggets that lie just in between your Marketing and Revenue strategies.
For example…
Do you think that Google Analytics is a tool for Marketers only?
I want to be honest with you: as a former Revenue Manager, I can testify that GA is primarily a tool for Revenue Managers.
✔ Length of Stay
How many nights are prospects searching for?
✔ Booking Window
How much in advance do customers book?
✔ Search Window
How much in advance prospects start searching your hotel?
✔ Shopped dates
For which dates are prospect searching the most?
✔ Adults + Children
Are you getting more requests from couples, solo travellers or families?
✔ Number of searches with no available rooms
Is your hotel really sold-out? Or are your restrictions too… restrictive?
✔ Number of searches with no available rooms
Is your hotel really sold-out? Or are your restrictions too… restrictive?
✔ And much, much, much… much more.
What if you can have a report that not only tells you the amount of reservations, but also the amount of searches that you get for each and every date, or for the entire upcoming months?
Happily serving the Hotel Industry from Everywhere.
Let’s talk about it and see IF and HOW we can help.
Let’s talk about it and see IF and HOW we can help.
Let’s talk about it and see IF and HOW we can help.
Let’s talk about it and see IF and HOW we can help.
